Dr S. J. Craig, Otherkind – Medium

Dr S. J. Craig, Otherkind

Dr S. J. Craig, Otherkind

Balancing the books — How innovation in book retailing is challenging the dominance model of…

It’s 2018, pre-pandemic. A time when Amazon are dominating the book retail market in the UK, their sheer enormity granting them incredible…

4 min readOct 16, 2023

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Balancing the books — How innovation in book retailing is challenging the dominance model of…

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Dr S. J. Craig, Otherkind

How a venture designed to help ex-offenders flourish has developed into a flourishing business.

Based on the outskirts of Oxford, Tap Social is a small craft brewery with its own cafe, bar and social space.

4 min readJul 1, 2022

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How a venture designed to help ex-offenders flourish has developed into a flourishing business.

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Dr S. J. Craig, Otherkind

The purposeful leadership challenge. Part 5: Butterflies, not bulls in china shops.

Learning your way to what works

2 min readJul 9, 2021

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The purposeful leadership challenge. Part 5: Butterflies, not bulls in china shops.

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Dr S. J. Craig, Otherkind

The purposeful leadership challenge. Part 4: Have no fear.

Photo by Meritt Thomas on Unsplash

2 min readJul 5, 2021

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The purposeful leadership challenge. Part 4: Have no fear.

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Dr S. J. Craig, Otherkind

The purposeful leadership challenge. Part 3: Looking at a selfie of our assumptions.

If we’re saying that the way business works today needs to change, we need to do a sense-check on the assumptions we currently hold…

2 min readJun 4, 2021

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The purposeful leadership challenge. Part 3: Looking at a selfie of our assumptions.

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Dr S. J. Craig, Otherkind

The purposeful leadership challenge. Part 2: Let’s make things difficult for ourselves.

In our previous article (Part 1) we put in to words what many business leaders — including ourselves — are feeling inside: a concern that…

2 min readMay 28, 2021

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The purposeful leadership challenge. Part 2: Let’s make things difficult for ourselves.

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Dr S. J. Craig, Otherkind

The purposeful leadership challenge. Part 1: The power of ‘but’.

Photo by Marek Piwnicki on Unsplash

3 min readMay 24, 2021

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The purposeful leadership challenge. Part 1: The power of ‘but’.

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Dr S. J. Craig, Otherkind

What’s the Purpose of a Purpose

Covid-19 has been a shot in the arm for the P word.

3 min readMay 17, 2021

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What’s the Purpose of a Purpose

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Dr S. J. Craig, Otherkind

Dr S. J. Craig, Otherkind

Jane set up 'otherkind' to help business become purpose centric, put this into business practice & build the leaders & cultures to drive such transformation.

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